boom2u (“we”, “our”, “us”) values our relationship with you and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Data when you interact with boom2u.my or any related services offered by KRU Group of Companies (“KRU”).

By registering an account, accessing our website, using our services, or purchasing our products, you acknowledge and consent to the practices described in this Privacy Policy.

If you do not consent to the processing of your Personal Data as described herein, please do not use our website or services.

1. COLLECTION OF PERSONAL DATA

1.1 We may collect and process various categories of Personal Data from you, including but not limited to:

1. Name, identification details, and contact information (address, email, phone number)
2. Account credentials and login information
3. Payment details, transaction records, and billing information
4. Communications and interactions with us (emails, WhatsApp messages, enquiries)
5. Website usage data such as IP address, browser information, and cookies
6. Any other information voluntarily provided by you

1.2 We may collect this information when you:

1. Register for an account
2. Make purchases
3. Subscribe to our newsletters or marketing communications
4. Contact us for support or enquiries
5. Access or use our website

 

2. PURPOSES OF PROCESSING PERSONAL DATA

2.1 Your Personal Data may be used or processed by KRU for the following purposes (“Purposes”):

1. To communicate with you, including responding to enquiries and providing customer support
2. To process, validate, and complete transactions
3. To manage and administer your account
4. To conduct internal audits, data analysis, and administrative activities
5. To provide you with updates, marketing information, promotions, and offers relating to KRU, its related corporations, and business partners
6. To improve our website, products, and services
7. To comply with legal and regulatory requirements
8. Any other legitimate business activities of KRU

 

3. DISCLOSURE AND TRANSFER OF PERSONAL DATA

3.1 If necessary for any of the above Purposes, we may disclose or transfer your Personal Data to the following parties within or outside Malaysia:

1. KRU’s related corporations and subsidiaries
2. Licensees, business partners, and service providers
3. Payment processors, logistics providers, and marketing agencies
4. Professional advisors (e.g., auditors, lawyers)
5. Any party required by law or regulatory authorities

3.2 Except as described above, your Personal Data will not be knowingly disclosed to any third party or transferred outside Malaysia without your consent.

 

4. SECURITY OF PERSONAL DATA

4.1 We implement reasonable administrative, technical, and physical safeguards to protect your Personal Data against loss, misuse, unauthorized access, modification, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

 

5. RETENTION OF PERSONAL DATA

5.1 We will retain your Personal Data for as long as necessary to fulfil the Purposes for which it was collected, or as required by applicable laws, regulations, or internal policies.

 

6. YOUR RIGHTS

6.1 Subject to applicable laws, you have the right to:

1. Request access to your Personal Data
2. Request correction of inaccurate or incomplete data
3. Withdraw your consent to the processing of your data (which may affect your ability to use our services)
4. Request deletion of your data, where legally permitted
5. Opt out of marketing communications

To exercise these rights, please contact us via the channels provided below.

 

7. MARKETING COMMUNICATIONS

7.1 If you no longer wish to receive marketing or promotional content, you may:

1. Click the “Unsubscribe”link at the bottom of any email, or
2. Block the boom2u WhatsApp telephone number

Your request will be processed within a reasonable time.

 

8. USE OF COOKIES AND TRACKING TECHNOLOGIES

8.1 Our website may use cookies, tracking tools, and similar technologies to enhance your user experience, analyse website traffic, and deliver customised content or advertisements. You may disable cookies through your browser settings, though certain website features may not function properly.

 

9. THIRD-PARTY LINKS

9.1 Our website may contain links to third-party sites. We are not responsible for the privacy practices, content, or security of these sites. We encourage you to read their privacy policies before providing any Personal Data.

 

10. UPDATES TO THIS PRIVACY POLICY

10.1 We reserve the right to amend this Privacy Policy at any time. Any changes will be posted on our website, and the updated version will take effect immediately upon posting. Your continued use of our website or services constitutes your acceptance of such changes.

 

11. CONTACT US

11.1 If you have any questions, concerns, or requests regarding this Privacy Policy or your Personal Data, please contact:

 

Team boom2u

Email:  admin@boom2u.my

Address:  KRU HQ, Wetland Studios, Taman Wetland Putrajaya, Persiaran Persekutuan, Presint 13, 62300 Putrajaya